Using the popular consumer habits, drinking tea and coffee with excellent service. Because there is a Starbucks coffee shop, which is a way of life based on access to culture consumers coffee. Starbucks benefits competitors that have expertise and knowledge grinder coffee beans. Guests have the opportunity to make a profit, because they have higher reputations are satisfied that consumers will pay for premium coffee, increasing sales and profit. But Starbucks has set high prices to indicate the quality of the product at all, making Starbucks with high investment.
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