A study on the process of communicating to a target market. Marketing campaigns as a way to let customers know about products offered for sale. By the purpose of the marketing campaign to tell consumers that the products are sold in the market, trying to persuade customers to purchase and to keep the memories with the consumer. A marketing campaign will need to be educated to the communications process. (The Communication Process) to understand the relationship between the recipient to the sender. Marketing campaigns are an important tool to be used are of four types: 4.1 sales by employee (Personal Selling) is offering a.Face to face (Face-to-Face) good, but cost is high. 4.2. Advertising (Advertising) refers to the use of different types of advertising media, such as television, radio, newspapers, magazines, billboards, the Internet (Internet), distribution, markets and wider access to 4.3. Campaign (Sales Promotion) refers to the activities stimulated consumer demand in a product such as distributed a sample trial, coupons, freebies, stamps to redeem merchandise sweepstakes prizes 4.4. Publishing and public relations (Publicity and Public Relation), to reinforce the image of advertising banners.
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