A communication tool that can be used in the management of consumer attitude towards The company and the brand has been affected by the negative publicity, the opposition will destroy by the advertising strategies of the enterprise.It is possible to dilute the effects of refuse. In addition to public relations featured
.Patterns of communication in crisis. Show that the crisis communication may also take the form of advertising, which will get the money and under the control of manager brand. And may influence the changes in attitude and behavior.
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