The plan targets both types should be used, because the short-term goal will send me to a long-term goal, and the goal is consistent. The company should make a short, if successful, it made the following long term.
The company plans to target the two types should be used for short-term goal is to send me to a long-term goal. And goals must be consistent Companies should make short, if successful, would make the long run.
The company plans the goal should be to use both 2 types. Because the short-term goals to send me to the long-term goal. And the target must comply. The company should do short if successful do long-term.