This research aims to study the distribution channels of the entrepreneur. Thai dessert shop products, Amphoe mueang phetchaburi province chick as a qualitative research method of science phenomenon, with a number of people: 15 master, practitioner of Thai dessert store chick. The employee who is associated with the production of Thai sweets shop, and customers who come by collecting data from the relevant documents together with the in-depth interviews. The results showed that the distribution channels of the entrepreneur. Thai dessert shop products can be added to the chick channel one? There are currently 6 channels with regard to quality. Maintain the standard. To meet the needs of the customer. To make a difference in the branded products.
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