Over the past decade to study literature in brand management and marketing. Mentioned a new paradigm called creation co., Ltd. to create a joint offer a whole new perspective on how to see a basic company the ability to create long-term value and branding (tiller and Jones, 2010) on the creation of limited value as a function of experience.The event takes place outside of the product itself, for example, the Web platform for consumer interactions within the community. Exchange format with focus on production efficiency of industrial revolution of the 19th century, is obsolete. During several decades ago. Views: change the focus to a resource that does not handle. Shared relationships create value and service than traditional fixed and tangible goods is not continuous. In the middle of the exchange of information, knowledge, skills, and economic skills to the benefit of the user can be used as a unit of Exchange. How to understand the creation of the previous brand I think happening within the company. In the production of goods which subsequently have been sold to consumers, business managers, today accepted that they need more people involved in creating long-term brand value, which will extend the idea of quires gross production value of more than nokborisat people in the performance process.ิต, which has more than a good production. For example, the value creation in some way have the effect of the communication that occurs between companies and their customers on social media Web sites, but how this phenomenon occurs. Require additional monitoring and understanding in terms of rapid growth in the creation of the theory of value Co brand this thesis seeks to add some new pieces that have little knowledge about this inquiry.
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