Gaps of market saturation can be seen in product, life cycle when products reach the market saturation it starts, to decline. The organisation should create a strategy to maintain the market. New product development strategy is one of the most effective. Strategies although it "s complex and challenging. (Hauser and Dahan 2007), Product development can be done by create new. Function, or product innovate the existing and improve, and enhance the product. This helps organisations extension of product. Life cycle and maintaining of existing products. Rausand 2008 (,).The gap of the saturation of the market can be seen in the life cycle of the product when the product reaches the saturation of the market began to decline the organization should establish strategies to maintain the market. Strategies for the development of new products is one of the most effective strategy, although it is a complicated and challenging (Hauser. Dahan 2007), and product development can be done by creating new functions or product creative new things, existing and improvement and increase product. Which will help expand enterprise of product life cycle and maintenance of existing products (Rausand 2008).
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