From Figure 5, the review found that the Purchase intention results in a positive Performance against correspond to the research of Connie Batemanand Sean Valentine (2015), said the study is intended to help the customer's purchase, a salesperson to understand to communicate with more customers and increase sales success, Thomas M. Hickman (2015), Cristina Calvo-Board (2013) & Porral, said that the company recognized the cause of customer's purchase is intended to affect the performance of the great Li-Chun and Chen Kuan-Nien Yang (2013), said the study is intended to purchase find factors affecting the performance of the selection and purchase of incentives the customer Hsiaopin.Mary A. gYeh (2015), Graham and Committee (2014), and AnimeshAnimesh (2011), said that the intended purchase, there will be a positive impact on the value of customer satisfaction, commitment, and loyalty (2014), Mpinganjira said Mercy knowing the intentions of purchase, to the need to continue marketing that will focus on the development and maintenance of long-term relationships with customers and improve the performance of the business and Thomas E. DeCarlo J. Michael Barone (2013), and the Board of Huang-Ning (2013), Lee said that the intention of the customer caused the operating result of turnover growth, Mohammad.
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