Because I wanted to make a cake that is made is the name itself and let the customer buy from my shop, cake shop, remembers the name and taste the most delicious cake.
Because I wanted the cake to make a name for himself, and that the customers who buy cakes from the restaurant's name and I remember the taste of the most delicious cake.
Because I want cake made his own name and to customers to buy a cake shop from the shop of I remember both the name and the taste of the most delicious cake.