In 1912, Theodore Roosevelt was nearing the end of a hard-fought presidential election campaign. To reinforce his position, he decided to distribute a pamphlet which – as it is expected – has his picture on the cover. Inside was the transcript of a speech called “Confession of Faith”. Three million copies of the brochure had been printed. Just before starting distribution of the pamphlets, one of the workers noticed a small line on the photograph that read: “Moffett Studios – Chicago”.
Moffett held the copyright and no-one had obtained permission to use the photo. Unauthorized use of the photo, estimated to incur $3 million. Campaign team quickly realized that there’s no way except negotiating with Moffett.
Further research, revealed bad news: Moffett was financially hard up, and approaching retirement with a “Money-Focused” mindset. George Perkins, campaign manager, decided to send the following message to the Moffett studios:
"We are planning to distribute millions of pamphlets with Roosevelt’s picture on the cover. It will be great publicity for the studio whose photograph we use. How much will you pay us to use yours?"
You can guess Moffett’s answer:
"We have never done this before. But under the circumstances, we’d be pleased to offer you $250."
Perkins accepted the offer, without asking for more!
In 1912, Theodore Roosevelt was nearing the end of a hard-fought presidential election campaign. To reinforce his position, he decided to distribute a pamphlet which – as it is expected – has his picture on the cover. Inside was the transcript of a speech called “Confession of Faith”. Three million copies of the brochure had been printed. Just before starting distribution of the pamphlets, one of the workers noticed a small line on the photograph that read: “Moffett Studios – Chicago”.Moffett held the copyright and no-one had obtained permission to use the photo. Unauthorized use of the photo, estimated to incur $3 million. Campaign team quickly realized that there’s no way except negotiating with Moffett.Further research, revealed bad news: Moffett was financially hard up, and approaching retirement with a “Money-Focused” mindset. George Perkins, campaign manager, decided to send the following message to the Moffett studios:"We are planning to distribute millions of pamphlets with Roosevelt’s picture on the cover. It will be great publicity for the studio whose photograph we use. How much will you pay us to use yours?"You can guess Moffett’s answer:"We have never done this before. But under the circumstances, we’d be pleased to offer you $250."Perkins accepted the offer, without asking for more!
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In 1912, Theodore Roosevelt was nearing the end of a hard-fought presidential election campaign. To reinforce his position, he decided to distribute a pamphlet which - as it is expected - has his picture on the cover. Inside was the transcript of a speech called "Confession of Faith". Three million copies of the brochure had been printed. Starting just before Distribution of the pamphlets, one of the Small Workers noticed a line on the photograph that read: "Moffett Studios - Chicago".
Moffett held the Copyright and no-one had obtained permission to use the Photo. Unauthorized use of the photo, estimated to incur $ 3 million. Campaign Team Quickly realized that there's no negotiating with Moffett except Way.
Further Research, revealed Bad News: Financially Moffett was hard up, and approaching Retirement with a "Money-Focused" mindset. George Perkins, campaign Manager, decided to Send the following message to the Moffett Studios:
"We are planning to distribute Millions of pamphlets with Roosevelt's Picture on the Cover. It Will be Great Publicity for the Studio whose photograph we use. How much Will You. US pay to use Yours? "
Can You Guess Moffett's answer:
"We have done this before Never. But under the circumstances, we'd be pleased to Offer You $ 250."
Perkins accepted the Offer, Without asking for more!
การแปล กรุณารอสักครู่..

In 1912 Theodore Roosevelt, was nearing the end of a hard-fought presidential election campaign. To reinforce, his position. He decided to distribute a pamphlet which - as it is expected - has his picture on the cover. Inside was the transcript. Of a speech called "Confession of Faith". Three million copies of the brochure had been printed. Just before starting distribution. Of, the pamphletsOne of the workers noticed a small line on the photograph that read: "Moffett Studios - Chicago".
Moffett held the copyright. And no-one had obtained permission to use the photo. Unauthorized use of, the photo estimated to incur $3 million. Campaign. Team quickly realized that there ’ s no way except negotiating with Moffett from sb Further research the revealed bad news, Moffett EOS Was financially hard up,And approaching retirement with a "Money-Focused." mindset. George, manager Perkins campaign, to decided send the following. Message to the Moffett Studios:
"We are planning to distribute millions of pamphlets with Roosevelt 's picture on the cover.? It will be great publicity for the studio whose photograph we use. How much will you pay us to use yours? "
You can guess. Moffett 's answer:
."We have never done this before in can But under the circumstances, we friendly d be pleased to offer you $250 in can"
Perkins accepted the EOS The without offer asking for more...
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