Abstract
.This study is a quantitative research. Objective to study the factors of population demography in Bangkok that decide the intake of Chinese herbal medicine. To study the behavior choice to consume Chinese herbs of the population.And to study the factors related to the decision to consume Chinese herbs of the population in the area of Bangkok. A questionnaire was used to collect data with the target population in the metropolitan area of 400 samples.Percentage standard deviation. And analyze the relationship with the appropriate coefficient correlation
.The results showed that the 1. Most of the respondents were female, aged 21 - 25 years, bachelor's degree, a student, income per month, no more than 10 000 baht. The choice to consume Chinese herbs as high 2.The majority of information by another person introduction. To make decision on consumer choices of Chinese herbal medicine. The frequency of Chinese herbal 5 consumed less than once per month. The average value per time, no more than 1000). The main purpose in the decision to consume Chinese herbs is to nurture the body. Choose to consume Chinese herbs through the general stores. Choose to eat when necessary. After the consumption of Chinese herbs. The result obtained.Complete 3.Consumer decision process of Chinese herbal medicine associated with social factors. The family has the highest relationship and psychological factors By learning the highest
key words:Chinese herbs, behavior decision
.
การแปล กรุณารอสักครู่..