The emotional responses of consumers on products that are critical to their decision to buy more goods. For example, me and my friends. If the image of the goods or the nature of the product does not look good, I do not want to buy social, cultural, and emotional, it affects the purchase decision as well. For example, social BUIC University Suppose a child enters school. Most of the students in this society uses its brand names, which are quite expensive. That child may not have to use expensive products. I would like to have more of it. As compared to others, it would be more. Feelings that may result in them buying expensive to society why it is not.
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