The contraction of the product life cycles: an electronic device as the launch of the new products to maintain profitability and market share are always. The manufacturer is forced to produce new products to keep up with the launch of the product in the industry that it has a very short life cycle of the product. There is also the complexity of forecasting the demand of consumers, since the item has no real trial. Cause many problems, such as technology in production at some factories could produce a new version of the product because it requires highly sophisticated machines, which might not be worth the investment, and the manufacturer did not know the exact number of production may not make preparations make it impossible to prepare a forecast of the production by the supplier must be a.In this case, ผู้ผลิตจะต้องทำงานอย่างใกล้ชิดกับ retailer ผู้ค้าปลีกเนื่องจากความต้องการของตลาดนั้นต้องอาศัยความใกล้ชิดกับลูกค้าและใช้เทคนิคการวางแผนการทำงานร่วมกัน
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