The purpose of this research is to study the structure of cost, benefit, and sensitivity to change events of fitness, monthly page of Phayao.Contains the payback period, net present value (NPV) internal rate of return ratio, yield per unit and sensitivity analysis This study interviewed entrepreneurs of fitness, monthly.Analysis of investment project in fitness by the discount rate, 8 per cent. Found that the net present value, as 964237.77 baht IRR 12.00 per cent. Return on the cost of the project was 1.54 times and discounted payback period was 2 years 2 months. Sensitivity analysis of the project. When defining the cost and return to change from the top of the projection. Test out a 3 cases, cases, 110 per cent resulted in NPV, was 301169.01 increased 15.00 per cent, the case 2 return 10 per cent decline caused NPV was 252 139.48 decreased, 14.00 per cent and case finally, operating costs, increase. Return of the project reduced occurring simultaneously resulted in NPV was 188 021.16 decreased, 12.00 per cent. It could be concluded that the project is very sensitive to the change of the return that changes in costs. And the attractiveness of the project will be greatly reduced when the two variables are changed simultaneously.From the 3 case of the risk business risk on the part of the return when the return ลดลงจะ makes this point was the greatest risk
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