ฉันรักแปลCCHAPTERCASE 5 presents a

ฉันรักแปลCCHAPTERCASE 5 presents a firm profitability analysis
for Apple and BlackBerry in fiscal year 2012. Although
the analysis presented therein allows us to answer the
two key questions we set out to accomplish (accurately
assess firm performance and compare it to competitors),
keep in mind that this is a static analysis. It covers
only one fiscal year. We basically take a snapshot of a
moving target. To obtain a more complete picture, managers
need to engage in a dynamic analysis, repeating
this over a number of years. This will allow managers to
identify when and where things went wrong (in the case
for BlackBerry) and how to get back on track.
Questions
Exhibit 5.12 shows key financial data for Apple and
BlackBerry for the three fiscal years 2010–2012. (Five
years’ worth of data, 2008–2012, and related analysis
are available online in Connect.) Using the financial
ratios presented in the five tables in the “How to Conduct
a Case Analysis” module (near the back of the text,
after the MiniCases), do the following.
1. Calculate some key profitability,
activity, leverage,
liquidity, and market
ratios for Apple and
BlackBerry over time.
2. Conduct a dynamic
firm profitability analysis over time (fiscal years
2008–2012) as shown in Exhibit 5.1. Can you find
signs of performance differentials between these
two firms that may have indicated problems at
BlackBerry? When did BlackBerry’s performance
problems become apparent?
3. Make a recommendation to Thorsten Heins, the
CEO of BlackBerry, about actions he could take to
improve firm performance.
4. Make a recommendation to Tim Cook, the CEO of
Apple, about actions he could take to improve firm
performance.

ผลลัพธ์ (แอฟริกา) 1:

Ek is lief vertaling CCHAPTERCASE 5 bied 'n stewige wins analise
vir Apple en BlackBerry in die fiskale jaar 2012. Alhoewel
Die ontleding daarin Aangebied kan ons die antwoord
op twee belangrike kwessies het ons uit te voer (akkuraat
Firm Performance Assesseer en dit vergelyk met mededingers),
Hou. in gedagte dat hierdie is 'n statiese ontleding Dit dek.
enigste Een fiskale jaar. Ons het basies Neem 'n momentopname van 'n
bewegende teiken. 'n meer volledige prentjie te kry, Bestuurders
nodig om betrokke te raak in 'n dinamiese analise, Herhaling
dit oor 'n aantal jare. Dit sal toelaat dat bestuurders te
identifiseer wanneer en waar dinge verkeerd geloop het (in die geval
vir BlackBerry) en Hoe om weer op dreef.
Vrae
vyf twaalf Exhibit Programme Sleutel finansiële data vir Apple en
BlackBerry vir die drie fiskale jare 2010 tot 2012. (Vyf
jaar. se data, 2008-2012, en Verwante ontleding
is beskikbaar online in Connect.) Gebruik die Finansiële
verhoudings wat in die Vyf tafels in die "Hoe om te Doen
'n Saak Analise "Module (naby die agterkant van die teks,
Na Die MiniCases. ), doen die volgende.
1. Bereken paar belangrike winsgewendheid,
aktiwiteit, hefboom,
likiditeit, en die mark
verhoudings vir Apple en
BlackBerry verloop van tyd.
2. Hou 'n Dynamic
Firm winsgewendheid analise oor tyd (Fiskale jaar
2,008-2,012) Soos getoon in Exhibit. 5.1. Kan jy
Tekens van Performance verskille tussen hierdie
twee maatskappye wat probleme aangedui mag hê
BlackBerry? Wanneer het BlackBerry se prestasie
probleme blyk?
3. Maak 'n aanbeveling aan Thorsten Heins, Die
hoof uitvoerende beampte van BlackBerry, oor die optrede Hy kon Neem
verbeter. firma Prestasie.
4. Maak 'n aanbeveling aan Tim Cook, uitvoerende hoof van
Apple, Oor Hy kon Neem aksies firma Verbeter
Prestasie.