Social media has become an important part in everyday life, popular and increasingly growing social commerce is a new concept is part of the Social media use and media E-commerce online that support social interaction and participation of the customer. This latest evolution is to create good public relations SMO, the goal is to create awareness and Traffic for the Web site. This article studies the evolution of SMO and related technologies to analyze the relationship of the component, in both technological and marketing. The results of the study are summarized in the present technology concepts and applications, by comparison, see examples of SMO platform which conclude that there are 4 groups: Social App, Analytic, Promotion, Geolocation.
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