Specific will allow us to go to the effort and help make clear what we are going to do. The goal must be clear that what we are going to do (what) Why do we need to do so at this time (why) we will do so by any way (how)
Specific efforts will allow us to fully and make it clear what we're going to do. The goal must be clear what we're going to do (what) Why do we need to do that at this time, (why) we will do it by any means (how).