The paper examines the concept and measurement of quality of service in the hotel sector. Ranking of
the expectations of the guests, and the calculation of the gap measure. (The difference between expectations and perceptions)
has been the most reliable way to assess the diagnostic accuracy of a lack of quality. The
research questionnaire aimed at measuring the quality of service in the hotel was presented in this paper
, the research was conducted in the third category. (Star), located in the most visited
spa center in Serbia: Vrnjačka banja, Niska banja, banja Soko and Mataruska banja, during the months of
September to November 2009 Service quality has been measured. A model based on the measurement
results may be important for providers of property and contribute to the advancement of the business through
the adaptation of the needs of the guests.
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