The importance of marketing mix factors important to the Katy B, net bank, both 7 sides at a high level. With a total average 4.15 with emphasis on product factors most tests the hypothesis, it was found that personal factors has a relationship with the service behavior. Katy B, net bank, including the frequency of service, number of items per time.The time service, and personal factors, age, education, occupation, income per month, and the length of service.Net bank difference.
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