The target audience is business owners. Which will last a. Communication is straightforward and easy to understand. The redevelopment guidelines for the design.
Because the target group is the owner of the business, which seems to have a life with. Communication is straightforward and easy to understand, and thus as a sculptor in the design guidelines.
As the owner of the target group is likely to have a life that is easy to understand and straightforward communication. So affixed to the design guidelines