Consumer behavior is the study of individual, group or organization, and the process they use those chosen, treatment and removal. What about the product, service, experience, or concept.Consumer behavior is a mixture of psychology, sociology, social anthropology, and economics. To try to understand the decision making process of the buyer. Both individuals and groups and individuals.Such as demographic variables and behavior To try to understand the needs of the people. Consumer behavior in general is still trying to assess what influence the consumers by the บุคคลเช่น family, friends.And social environment.
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