In the short and long term impact on the operation of the market
performance on a new product line that has been studied extensively in the literature, the spread of innovation. Among the key findings of the revenue from new products may take more time to create and income levels that depend on several factors, including the level of product innovation. In addition, the introduction of new products may affect the permanent income compared to the impact of promotional price usually produce only temporary. Therefore, the evaluation of new products and promotions affect revenues should see a difference in the short term. (Immediately or the same week) effects and long-term effects may be temporary. (Fine silt dust) or permanent (fixed).
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