Companies shouldn't focus to overcome others competitors in order to usurp the customer, as much as possible and make the most profit. When a competitor's new product or service, it should not be made based on new products and come out the same, so at least the front and compete for mutual customers. Which companies should use strategies that focus on doing the things that already exist, but will focus on generating demand or something that has not yet come up. Without interest and give priority to the same competitor in the industry is to make the needs of our customers and new industry produces a useful or valuable, both to the customer and the organization.
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