Factors that make a successful communication concepts derived from the Emotional Approach by positioning an item to consumer lifestyle target group aged 15-35 years old new era that image is important. At the same time, we believe that drinking water in sufficient quantities to make it healthy, but they are truly good, they can start by drinking only water with you exposed to enough Crystal Grill & promotions is the first brand in the drinking water distribution network combined with the unit car 1500 vehicles resulted in cover 2, and reached the stores. Currently 16% share Crystal's second market. Best drinking water market leader Singha has 30% share third place with 10% on a par with each other between the nest lay with the Thai namtip. Best marketing practices of Crystal this year continues to emphasize melody ... which are both Emotional Approach and the Functional Approach, under the slogan "think to drink bottled water crystal" last 20 million budget cut. Launched a new campaign, Attractive presentation of the concepts themselves, look great on every detail to make sparkling skin. Access to a new lifestyle, along with a new set of advertising as the main media for media mail/... To consumers, as well as emphasize the Crystal image as the standard of drinking water all over the world. That allows consumers to see the good in every detail by such strategies as marketing communications to the Emotional Approach of crystal water in the past year, under the concept of "Charisma Form Within" sparkling look great from the inside.
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