Strengths (Strength) is the positive impact arising from the environment within a hotel or an advantage in the business and all businesses should be aware of
the ability to be the highlight of their own. Which must be considered in all elements, such as marketing, management, finance, manufacturing, research and development, to identify the strengths, in order to define a strategy or approach to operations. Has distinguished himself or create a different kind of competition. Examples of strengths, including the quality of the product. The vision of the hotel and the management must have a solid financial position. And
weaknesses (Weakness) is the negative impact caused by the environment within the hotel or disadvantage in the business. Or it may mean the site that can not be done well. As a result, the company was not in the
business operation. An example of the weakness of the cost of production is higher than competitors. Service issues The image of the company, etc.
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