OBJECTIVE 1. to review the factor value recognition, consumer attitudes, and communication that affects the electronic marketing strategy. 2. to review the influence the perception and attitude values of consumer and communication electronics market strategy influence.3. to create a development model of electronic business's marketing strategy models fashion goods to create a competitive advantage in business.LITERATURE REVIEWE-Marketing refers to the technology used in the operation of a business selling sell goods over the Internet. With modern tools, easy to use, so that the consumer receives comfort in purchases, and also produces a beneficial side effect of profit per business.Contains the security, privacy, and Web design by correspond to article, Patricia R. Loubeau and faculty (2011), and Ashraf Abdul R. (2014)
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