Operationalizing culture:
.Although the problem definitional pose a challenge in cultural research. The influence of cultural consumption and marketing has drawn increasing attention in recent years, reported that nearly 10% of articles published in the journal 10 reputation during the year.Using culture independent variables, so the method has been used to identify and operationalize culture provided the total in the research study According to the opinion of twenty years of consumer culture research, concluded that the researchers follow the guidelines, three operationalizeThrough the language through the product material object and through the belief / the language of "code interpretative plan organized and presented the world" but not a good indicator of the race. And could be used only to describe the behavior of variousThe invention and cultural assets / to operationalization concrete more culture. Products, gather evidence that shows the meaning culture. The invention several cultural culture finally.Use of the term "of culture". To identify the correct cultural grouping and offer by the following:Explanation Ethnological proxy, which under the regional value on items (DVI) and indirect value number (IVI) classified this view covering method. Operationalizing culture, literature, and so the review below.
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