1. Economic conditions have not yet recovered and may be subjected to an economic downturn, consumers purchasing crate down ice cream market contraction and it is not a memorable one, as per the regular day livelihoods
2.There is the market leader in the industry which is a giant ice-cream, it is quite difficult to grow
3.The ice cream will be a normal food that has a high fat and calories, some consumer groups may be anti-image self-contradictory that Ice Cream is our food nutrition and health benefits
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