The main environmental factors affecting micro McDonalds as customers and competitors. While the macro environment factors are the social factors. Employees affected by the age of the customer base to drive sales growth.So the staff to new target customers, while sales increase in the growth of them more opened a new store in unusual places more and more becomes more access to wide range of customers. However.As well as having different settings within the customer base with local characteristics are different. Such as customers in Thailand have pork and chicken, burgers, while employees, customers are served in UK burger meat.Catered to the needs of their customers. Although they have a global dominance
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,There was a decrease in sales because they're business from the restaurant. Other than the growth of the overall market. As well as the maturity of the customer base, with the introduction of new restaurants This new restaurant will make consumers have the option, and soThe main changes in the macro environment is the social factors when considering the trend towards hell in order to health, which means Staff have to make a choice healthier to retain customers.Social factors affected the other employees is the football World Cup, which was the event that all over the world. In the event the burger was held to attract more customers, all of these changes the environment means.The edit menu to match the target. The needs of customers. Which will meet the goal setting to increase sales.
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