Beyond customer value perceptions, costs, and competitor strategies, the company must
consider several additional internal and external factors. Internal factors affecting pricing
include the company’s overall marketing strategy, objectives, and marketing mix, as well as
other organizational considerations. External factors include the nature of the market and
demand and other environmental factors
Beyond customer value perceptions, costs, and competitor strategies, the company mustconsider several additional internal and external factors. Internal factors affecting pricinginclude the company's overall marketing strategy, objectives, and marketing mix, as well asother organizational considerations. External factors include the nature of the market anddemand and other environmental factors
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Value Beyond customer perceptions, costs, and competitor Strategies, the Company must
consider several additional internal and External factors. Pricing internal factors affecting
the Company's overall Marketing Strategy include, objectives, and Marketing Mix, as well as
Other organizational considerations. External factors include the nature of the Market and
Other Environmental and demand factors.
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