In order to bring the code of conduct in the marketing business, which does not differ from the general ethical action considered anything eye society, Mimi is incorrect as well. Businesses should not define ourselves what right or wrong on ethics when applied to business. Business must be bound on the concept or principle of ethics, the same with the society agreed to consider the relationship between the ethics in business. So it can be seen from multiple angles, there are significant ethical perspective as the executives came to pay attention in a more social responsibility.
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