Suggested in this study
, the study found that the decision to use the fitness of consumers in Bangkok. The strategy of the 4 aspects of service, price, place, promotion marketing. Consumers to weigh decisions in all areas, considering the weight of the decision on the conditions of competition and growth of the business, fitness present. A wide variety of competition in the market, so any feedback on various aspects of the study follows
the service. It can be seen that the consumer to weigh the decision to have the first choice of secondary want the device to date. And exercise equipment - a required quality. Considering the competition, it was found that the fitness of each of the attractiveness of the consumer from having a wide range of exercise programs are available. A gym, sauna and steam rooms. Weight loss program Muscle building program for women More diverse and relieve boredom in their physical activities. There also may be added to the service in other ways as well to go with a more diverse as a traditional massage. Aromatherapy The spa and steam drying herbs. The services can help make a difference in the service of competition
on price. It is evident that consumers will need to weigh the decision to price match. Equipment and services quality This will require a fair comparison on other services, so if you have the equipment and services that stand out more than the other services. It is cheap and cost more. When consumers compare the level of quality and service. Consumers will be used as the basis of the decision to use the service at any time, the pricing of the fitness facility. May be defined as a package (Package) to meet the needs of our customers. Allow consumers to have the option to subscribe to more
records. It is evident that consumers make decisions on the individual fitness facility that is easy to access. Which influence the decision in the first place, so fitness is looking to expand distribution channels. Service shall be considered to be an ideal place for consumers to go into the service area. Or a place close to the target consumer group
for the promotion of the market. It is evident that consumers give weight to prepare a proper exercise program. And reduced membership fees for first and second place, so fitness is required for the needs of the service that you want, such an exercise program to lose weight, slimming shape, build muscle. Yoga exercise Consumers can choose according to their needs. And a reduction in membership fees Various fitness facilities should be continued promotions. To maintain the original members and attract new members. This may be a condition of a different member. Both the price and the exercise price to the user at all times, including a subscription to the service during the day at 09.00 hrs. - 1 3.00 am, Brad Price of the morning, in. getting a 3 month subscription or a group or family. The cost per person is available to users. In addition, the promotion of other forms may provide special conditions for payment of the membership fee. Or a special offer for our members who recommend a member of the fitness etc. In the campaign should be used to reduce exchange dealing, plus other items as well as an incentive for the consumer more and more.
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