Consumer behavior.The study of scattering s secretary (2549), which study about fresh coffee consumption behavior of students in Udon Thani Rajabhat University. (bueng Kan campus). It was found that the main consumption to reduce drowsiness and coffee shop is a meeting and relaxation stress. The consumption of coffee is 1 glasses per day and use the service. 1-2 times per week and spending in 41-60 baht, which most consumers are female with age, most of 21-23 years, income is about 5001-6500 baht. In addition, from the study of the collision, Bodhi. Thus successfully 2549) study on the consumption of food and beverage Udon Thani Rajabhat University Students (campus Kan) a comparative study between milk and coffee, found in the main to use services to consume food and drink. By the consumption of 1-2 times per week, cost per time in 50 baht consumers are usually age during the 18-22 year income about 7000 baht. And the most vehicles, that is, motor-cycles, it is also found that most students choose to consume milk over coffee.
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