If the consumer participation and commitment to the brand or product from scratch, especially his love and a mouth as sounds to your brand. And make it a brand new fresh ideas. in the view of the consumer to use.
If consumer participation and engagement with the brand or product from start to make love and to be the voice for the brands. And make the brand a fresh new ideas, in the view of the consumer to use.
If the consumer participation and bound with a brand or product from the beginning will make him love and a mouth of a sound to the brand. And make the brand idea fresh in the perspective of consumers to use.