Today, the Samsung is the number one brand in the world market of goods 13 category I for example mobile phone business, where Samsung is a Late comer, they started to produce mobile phones for the first time in 1988 and did not receive a response from the market at all. In just 24 years, Samsung has become one of the world's top mobile phone with 22.9% market share, with sales in the first nine months, 98 million in this year's Mobile Smartphone market, but they are one of the leading iPhone sales by 35.2% market share to 56.9 million machines in the entire nine months of this year, while the iPhone has a 14.3% market share, with total sales of 26.9 million in the same period.
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