Charoen Pokphand foods public company limited Or "CP f" Giants in the food industry and agriculture business Thai.There is another strategy that will keep track of the learning this year. Estimated sales to approach 2 million next year and very likely surpassed 2 trillion baht is not difficult. The giant company's business strategy, how interesting. Hobbies, Sri prathak President and CEO, c p f projection year 2553 (2010) success with sales expected to be surpassed 1.9 million and target. Imagine a 17% growth rate is higher than the average of the company during the past 10 years, the average growth of 12% in terms of the ability to make a profit can do better than last year to 30% Success comes from the basic strategy that is well placed to take advantage of the strengths of our country. The strengths of "CP f," he said. In the planting and production of food before processing for export, as well as to invest in over 10 countries bring revenue of over 5 thousand million, and this year, there will be a whole chicken, and shrimp exports from the country worth over a thousand Thai 2.5 million. Suggest that domestic sales stood at 1.1 trillion baht. While the trend in the future 5 years after this, foreign investment is driven by business growth rate is 20%, which is due to lift breast phlong investment potential in the country. This is. Strategy execution all aspects Do away with the cost-efficiency of management, which is the goal that the CP-fatong make great all the time. By the food production and animal is a fully integrated supply chain system. CP-8, since the raw material from which the purchase must have quality and low price. Exchange rate fluctuations, it must plan for importing raw materials, if required, must be made in advance and purchase contracts. In addition to creating added value to the brand c p. Strengthening the food business and create opportunities to export products and will only lead to protect the CP brand confusion and easy to remember. For example, it is ready to eat shrimp dumpling can be sold both in China and exported to the United States and Europe. In the out let or point of sale To extend the CP store is also one of the subjects chamat Fraser helped to sustain success. By bringing the items to close as many consumers and f. CP, it is also the main shareholder of CP on the business operator convenience store 7-Eleven has more than 5000 branches in important partner in CP distribution. In the section of the stronger baht. CP-fami export business accounted for only 13% of sales. The main export items are the shrimp and chicken, shrimp is very prominent this year because of the global shrimp markets is not good, but CP-fasamarot shrimp and shrimp price performance in the world market, more than 30% of the increase to the impact the value of money is almost not visible. In the best of the big market for chicken exports is Japan, where the value of money นก็ JPY appreciation as well. Best European market prices, it was a little less profit and loss to which partners would understand. On the other hand, The value of the baht stronger imports of raw materials for raising chickens, such as vitamins or minerals, it has a lower cost. The business strategy, CP-ฟก็, value for money factor into consideration beforehand. View from investment distributions out of this range utilization abroad and imported state-of-the-art machinery to improve production. Investment in neighboring countries such as Viet Nam, the Philippines, for example, a good chance that there is food production technology under the Thai market is likely to grow as much, although the future of ASEAN is a free market, but CP-fomong that is also entering the local market. CP-fachueng chose to invest in ASEAN countries, almost all of. In recent years, the CP strategy f. 2554 (2011) towards creating value-added food, ready to eat. To create a strong brand, CP, and create a network of suppliers in the countries of destination, which are 40 ready to eat food of CP to sell.
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