From the health-conscious consumer to Thailand. Especially oral health. Because the survey found that 73% of consumers are most concerned about bad breath. Accounted for 73%, followed by worries about tooth decay, tooth pain, 68% limestone, 49%, 46% and 39%, so swollen from such concerns. Therefore, the behavior of the toothpaste change. It was found that families today are popular with more than one brand of toothpaste in the bathroom. Enabling operators to use integrated marketing strategies. Whether it's pricing strategy. Or campaigns that have come out constantly. It can be seen that entrepreneurs often put forward marketing campaign to boost sales. Furthermore, it was found that consumers who have a habit of brushing Thailand's changed. Compared to the past The frequency of brushing up. From old to brush my teeth 2 times a day, morning and night, it was changed to 3-4 times a day, would be brushing once dined at all times.
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