1. the provider of a concession (Franchiser) means that trademark owners from undertaking to make the sale, samap others. However, the owner of the concession has played a key role in the overall success of the trademark by the owner of the concession will be responsible on the part of the advertiser or made public relations to create a name consumers know and communicate. It is also responsible for a portion of research and development, as well as how you managed to make a valuable contribution to the product under their own trademark. These are what encourage the buyer concession can introduce products and services, which will return to find the owner of the concession in the form of fees, celebrities.
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