The market does not take itself as a location, regardless of the customer's needs and what the external environment. When the strategy is to innovate products, services, something it difficult to meet the needs of customers precisely targets. Then the damage will occur, as we have seen frequently in many businesses, companies like Kodak to succeed in the first period, and over time it has developed technology to continually make people turn. use a digital camera, but Kodak still believes in the product and the production and eventual failure. The Kodak Company Another example that reflects that. Businesses who do not know themselves well enough. Not adjust And not open to new things. But obsessed with success in the past and present. Business is waiting for death in the case of Kodak. In the past business model is the sale of Kodak film. When the film is reduced to a state of necessity. As their outdated The lifeline of the company was shortened as well.
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