(2) the original branding changes. In this way, marketers can improve the properties of the current products, so close to the ideal range of branded consumer goods, called the new brand positioning.
(2) the original brand. This marketers to improve the properties of the current products to be as close to the ideal of a consumer brand called. The new brand positioning
(2) change the original brand. In this way, marketers will improve properties of current product, so close to the brand in the consumer ideal which is called Positioning, brand new