Meeting Bureau exhibition tceb provides travel MICE model that contains. Meetings organization meeting is the coming together of people to come together, exchange of information between the discussions in some parts of the world, the words by the Conference organization means that smaller meetings only. Incentive Travels to incentives is to travel to relax is mainly focused on relaxing or exciting as the core, usually does not have a business related to their job or duties.Conventions, professional meetings are the activities that are organised by the main activity is to focus on educating participants interaction among participants, causing social discussion or to join the other events that were held. Exhibitions of international exhibitions and fairs & exhibitions industry is international refers to the presentation of the goods and services that have been invited by the participants is intended to induce the sale to occur to those who attend (Bureau meeting, exhibition, 2556:5). Summary definition of the tourism MICE model in research guidelines to increase the potential of Khon Kaen in MICE model of tourism is the tourism industry that consists of 4 types of businesses include:The meeting Organization (M = Meetings) refers to one individual or organization group meetings to specific activities have at least one participant is a group of people who are in the same profession or similar small meeting incentives.(I = Incentive Travels) means a trip to relax and reward employees or people able to work according to the target set forth by the company; The meeting professional(C = Conventions) means that Conference attendees, ranging from several hundred to tens of thousands of people. The meeting is aimed to educate participants to interact with participants of different groups of people in the same profession or line organizations similar to exchange information and opinions, trade show, or exhibition. (E = Exhibitions), the exhibition and the exhibition with the purpose to cause directs the participants.In the action research approach to maximize the potential of tourism in Khon Kaen province model MICE researchers conducted the study by the group as a. Meetings & Incentive Travels organization meetings and incentives to use the abbreviation MI.ืื Conventions, meetings of occupational groups using the abbreviation C. Exhibitions/fairs, organized the exhibition. Letter E
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