Thailand has the potential competition which can be determined by the following factors - factors of production (Factor Conditions) in terms of raw material. Thailand has a lot of raw materials, both in terms of quantity, quality and variety. The ASEAN countries are potential objects nearby with Thailand, Vietnam and Indonesia. Other nations such as Myanmar, despite the large amount of raw material quality, but also need time to raise the standards. In terms of labor costs Thailand, Singapore and Malaysia in terms advantage of cheaper wages. But the wages of Thailand was much higher than the CLMV which Thailand was offset by labor skills and expertise accumulated for a long time. Tech's technology in terms of production factors including capital dl. Thailand has likened the CLMV But unfavorable Singapore And Malaysia are very The infrastructure of Thailand advantage CLMV countries, but unfavorable Singapore and Malaysia, to a certain extent
- the marketing factors (Demand Conditions) market size in Thailand is huge, but the purchasing power in the medium such as Indonesia, the Philippines compared. With Singapore Brunei and Malaysia is a country with a higher purchasing power. But these markets are restricted to small. And the rate of growth of consumption is high. Product to grow in these markets have a new product. Creative Marketing CLMV most purchasing power is very low. Slow market growth Except for Vietnam, which has a large market comparable to Thailand. As the purchasing power of the market, rose sharply from growth of Vietnam's economy. The market expansion To a foreign country Thailand can do good as any country in ASEAN. The quality standards that apply to food Thailand is also in need of the world market - industry support (Related & Supporting Industries) Thailand has the industry better support countries CLM by the food industry of Thailand is quite diverse, but the weaknesses are combining. The network also produced a strong player. Including small entrepreneurs, potential entrepreneurs from quite large. While CLM countries with relatively little domestic support industries. Lack of continuity of the supply chain. Environment for investment in the food industry does not facilitate a. You may have to import more inputs. Foreign materials such as packaging the same time, the expansion of the processing plant to product quality standards, using the means of production, the market is not easy. It is based on the potential for infrastructure development. Other nations Industry support is not very different
- business strategy, structure and competition (Firm Strategy, Structure & Rivalry) almost every country in ASEAN countries also have the problem of market control by the state. Rule various It is not truly free, such as price control. Determining standards The results lead to the discrimination of trade and investment, but the trend began to improve the situation in many countries in the region to adapt to WTO obligations of the AEC, including the FTA with various trading partners. Confidence in the quality of its food Thailand in the eyes of consumers favorably compared to the CLMV countries for its part produced for export. Manufacturers are required to raise the production to the international standards. The industrial part of Thailand's foreign investment has been transmitted. Manufacturing Standards The potential for creating product differentiation and branding as its own (Brand) to market opportunities in Thailand can do better, but not much. Manufactured goods, mostly produced by orders (OEM)
- the role of government (The Role of Government), Malaysia and Singapore are two countries in East Asia to see the role of government in improving the business environment is conducive. competition for entrepreneurs The political stability make economic policy continuity in the skills of the industry in the country. Governments of both countries are also very prominent in supporting the government of other countries in the region, with only Vietnam that stand out. Specific policies to promote investment in the country, including the upgrading of infrastructure. Conducive to competition - factors conclude that Thailand has the potential industry first. ASEAN due to strengthening in raw material inputs such as quality and variety. Skilled workers with wage costs. The domestic market has potential as future needs in terms of food exports that Thailand is also the world market requirements for product quality standards. If you can develop a network of production potential, both nationally and regionally, including support for operating an interdependence that has developed a brand of its own (Brand) as well as the role of government. State to help enhance the capacity of industry competition. Will help create opportunities for the food industry and the strength of Thailand in the ASEAN includes the world can not be
a major problem. To enter the ASEAN market Entrepreneurs Thailand. Since most of the ASEAN countries as a source of food production has exceeded demand and exports to generate sales revenue back into the country a large number each year. Agriculture and Food is the main source of income of the population in this region. The terrain is similar Agriculture and food, so it has to compete by default. Such factors are important to keep an open food market, ASEAN can do is not easy. All countries because it wants to protect the agricultural and food industries, which are strategic to their
main problems. To enter the ASEAN market Entrepreneurs Thailand. Can be summarized as follows: - Asian markets overall have less purchasing power. Compared to the major markets in developed countries like the US, Japan or Europe, resulting in Thailand's food exports are worth in the formal market. Especially value-added products - the operator Thailand also has a deep understanding of the Asian markets, relatively little damage.
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