The regression coefficients of the independent variables, the mean score of satisfaction (B_1) equal. 0.372
is the coefficient of the regression of the independent variables on the average of the favorite brand (B_2) of 0.337
and a coefficient regression of the independent variables on the average of the marketing mix (. B_3) equal to 0.202
is a constant (B_0) equal to 0.310, with the power to predict. (R ^ 2)
the tendency of its intention to buy women's clothing sales over the past lighthearted 47.9 percent.
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