The objectives of this study were to (1) study the status and knowledge about the investment, wait (2) study the behavior of investors. On the financial investment (3) to study the marketing mix influence the decision of investment for investors, gold and (4) to study the factors affecting the investment decision of investors. To gold. The data is collected by questionnaire from a sample of 400 cases. The group of investors financial Statistical analysis for frequency, percentage, mean, standard deviation, and logit model.The study found that most participants were male, were 56.5 age between 21 to 40 years were 58 marital status. The percentage of 46.5 education. As a percentage 53.5 as a private company, Ki was 40.8 earn between 15 001 to 30 000,,). The percentage of 36.5 experience invested in deposits, the percentage of 54.25 money savings from income and investment accounted for 89.25 through the introduction of the Internet. The percentage of 46.25 would yield per cent 71 accept returns the minimum over 30% is high 50.5 accept losses up to a maximum of 10%. The percentage of 73 buy to speculative bit to the percentage of 47.75 71 accept returns more than 30% low ki was 45.5 accept the loss of a maximum of 10%. The percentage of 60.5 want to return as a unit dollars per cent 39 and when asked to wait or not interested in investing, with respondents said investment 320 cases. The percentage of 80.Analysis, Logit Model Found that the factors influencing the investment, investors in gold on the significant statistical 0.10 were between the ages of 21 to 40 years. 41 to 60 and years of experience to invest in, wait. Accept the return more than 30% minimum. Accept the maximum loss over 30%. Marketing mix on the price by the investment group access to all levels.
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