• IT Products are getting Cheaper and easier to buy, so the Production cost is Lower.
• The Intense competitive Environment Makes creativity more important for Businesses.
• Business organizations tend to Invest more in Advertising and Public relation.
• Consumers are more interested in product. packaging in their purchasing decision Making. • The product is easy to buy, and buy only once, so production costs are lower, • the business is highly competitive, making creative are increasingly important for business. • Business must use the media. Publishing in advertising and public relations.
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