Strategic planning is an open-minded Department so it should Work in coordination and Interaction with
Other departments and this is a negative condition for an employee Who Want to do his / Her own job.
Organizational Goals: Overall Profile of the Institution: a systematic structure. Too emerges where not
much visionary Inside and tried to reach the goals with ideals. This reputable Company, has tried to reach
Financial predicted with Target and the Company has plans Perspective filled with realistic goals. Growth
InEurope is one of the Main goals of the Company as expressed by the Managers. Target growth and
profitability are parallel items and strategic outcomes are conclude Within the Center of the holding.
There is flexibility Inside the Company and that means, the Three Projects are completed in months rather
than one year. However, the disadvantage of this flexibility sometimes Lead Some Errors and Problems
Within the System.
Strategic Planning Process: The Practice focuses on the school level and offered a Management
Perspective on How the strategists Generating Strategies. Practice school approach Shift Concern from the
core competencies of the Company to the Manager Who is described as strategist and the ability to
Practice. At this point, our findings are compatible with the strategy-as-practice perspective. Namely, the
strategic planning Process has formed after a while. In decision-Making Process, targets have revised
once a year. Setting the Focus on Top Management are targets and there is a Collective decision-Making
Process, comfortable and Participatory Point of View and commitment present.
In Organization, Control is not in one Hand and the integration is provided. Strategic planning in the
Process, Projects are carried out with different incoordination Units and balance between departments are
established. According to the Managers, Can there be Ongoingprojects at the Same Resources and time are
determined in accordance with Needs, Size and importance. Finally, is holding Decisive in Investments
which are Financially at a certain rate. Strategy-as-Practice Perspective also focuses on ACTS and
interactions during the Strategy-Making Process of Managers and Consultants. According to the findings,
Managers are Experiencing Some Conflicts in the strategic planning and these Process Cause Conflicts
Barriers to Achieve their goals. For example, strategic planning UNIT Conflicts with Sales Department
seriously. Reason is one of the, strategic planning long-term Department has to Think in Perspective
however, short-term and Daily Sales Department has goals. Takes time for Teams to recognize each Other
and the requirement to Speak in Commonlanguage Can also create Problems.
The Closest Most UNIT strategic planning for the Department is operational which they Work Department in
coordination and Reconciliation. When we asked the question About the requirements to Work in strategic
planning UNIT, they mentioned the importance of to See the Big Picture and See the Environment in a Wide
Perspective.
Corporate Reputation: In the context of Iceberg metaphor, artifacts are on the surface layer. of the Water.
These are, behavior, Technology, traditions, Stories, language, physical Symbols which are observable
phenomena (1992nd Schein; Pedersen as cited in Işık ve ve Sorensen 1 989 Gürsel, 2,009). In the context of
Strategy-as-Practice Perspective, the artifacts are investigated inthe Organization. Showed the findings so
that arised Corporate reputation as a Result of the Parts which are at the top of the Iceberg metaphor.
namely, they mentioned that, the balance between being Protected they Modest and reputable with the
Help of the Coming from the Co-Culture. founders. The Company is reputable environmentally Conscious
with social Responsibility Projects and it Takes Place in the Market with Solutions, Economic and Needbased Products which are consuming less. Thus, corporate reputation is crucial for the organization. They
Statedthat, Corporate reputation is Money Beyond earning or profit.
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