Learning and understanding diverse cultures to make entrepreneurs innovate new products that may be required of the social group. Marketers can apply what is learned to think marketing strategy to target. The more current technology has made the world connecting all resulted in many cultures outside their original culture with the same capability. For example, South Korea entertainment culture, stream that sends the choreography "gum style ways." Create a stream of popularity around the world through online media, people around the world recognize and accept more culture, Korea. So those businesses need to pay attention to the changes of both internal and external to the various changes that will affect business in the future.
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