The importance of loyalty in trade has been discussed continuously. Making foreign entrepreneurs wishing to make customer loyalty items or services occurs do not leave even the current M-commerce, which has developed a Mobile application to a shopping channel for buying and selling items on the popular smartphone. This research offers a loyalty in the use of Mobile shopping application that is developed from the model is consistent with expectations by integrating the emotional factor, and more designed to better understand the relationship of the various factors that influence the loyalty. Where the operator can be applied to make a success in business, the M-commerce with the service through Mobile shopping application here.
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