Claudia de Navarro, director of marketing for Coca-Cola (Thailand) Marketeer talk about the use of all this marketing campaign, more than 200 million baht to welcome the New Year in Thailand. The marketing activities will include a period of two months to generate awareness and consumers. Both on the ground with boots to go around. The online media, digital and social media, Facebook, Instagram and Twitter as well as through television ads - a new theater. Including media outside (out-of-home media) great. The strategic goal is to make coke, a happy medium to another.
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