As an institution that manages the teaching management Retail business and technology in the region and international.To produce graduates who have the knowledge and technical ability with professional ethics and moral ethics, composed of public mind as well as those who have a sense of social responsibility and the environment.To manage the school and the courses that encourage students can apply the knowledge from the theory to practice. With an emphasis on teaching theory in conjunction with learning from experience in practice.To support research to generate new knowledge and technology with an emphasis on technical innovation to coordinate technical cooperation with the business sector and the industrial sector.As the Center for academic services, innovation and technology transfer, as well as academic works published, all of the institutions and other community agencies, and society.Human resource development, culture and knowledge of the cultural inheritance of the nation's. In order to sustain the political heritage of art and culture as well as promoting learning and application of local wisdom.In order to meet the needs of the labour market for graduates, both the public and private sectors, and the split of the State in managing higher education.
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